"How to" My main digipak photoshop effects

 

 Creating a Sepia Tone
On front and back covers.

To create a consistent theme from my Magazine advertisement to my Digipak I decided to include a sepia tone in both products. I tested a sepia effect on the whole digipak but decided it didn't stand out enough and made the overall product look quite bland. So, I decided to add the sepia effect to the front and back cover. To do this I selected the layers and went to the toolbox above where the layers are, here is the option to manipulate the hue and saturation. I adjusted the saturation to a quite a weak sepia level, the preset sepia effect was too yellow for my pictures, and decided on a low sepia tone with a black and white edge. I then used the same technique as I had in my advert and used the rubber to return to 'original colour' to show the red lips through the sepia effect. This meant I could include the red lips with the red font with the title and song titles.

 

I decided to manipulate the artists image in the booklet of my digipak. On this example, the first picture, I used opacity and 'multipy' to layer three photos with different movements of the arm and hair over eachother. To do this I placed the three images over eachother the same size. I then moved the images from here using the opacity tool to change the percentage so I could see where the image would be placed on the one underneath. I then chose the multiply effect from the drop down menu next to the opacity tool where I could add a softer effect over the images so it looked like a soft movement. This meant you can see the arms but they dont stand out too strongly. To enhance the movement of the arms I kept the body in the same place which is shown clearly by the black top. Above shows the section with one, two and the final three layers.

Magazine First Drafts and Digipak First

This was my first Digipak draft. I decided to show this to a range of people and see what they thought about the choice of pictures, font and effects. My target audience particularly liked the effect I had used with the black and white/sepia effect but showing the red lips. They commented on how this makes the artist seem seeductive whilst fun and laid back contrasting with the laid back poses. I decided from my feedback to change the font, I used both of my products to finally decided on a font as I tested some on one product which looked good but didn't work with the other product. I finally changed the fonts to a swirly one for the name and block text, following the Lana Del Rey convention, for the song title. As shown below.

This is my first draft for my Digipak, I used a sepia effect and more posing images for the front and back covers where I used a similair effect to my magazine advert using the red lips. I used a swirly and block font also to be consistent with my advert. On the inside booklet I decided to manipulate the images to exaggerate the movement of the artist instead of showing just close up quite serious pictures. The first picture shows the effect of movement and makes the artist seem quite gentle and angellic. The second picture is more to represent the artists personality, the two images show a humorous side to the artist and I mirrored the picture, like in picture 5, to show there is more than one side to this artist. The fourth picture I left as simply a photo as I think it says a lot for itself, the artist looks very alone stressing how independent she is and I think this image is strong enough to stand alone.

Magazine Analysis

Marina and the Diamonds

This advert shows the artist, Marina, in the centre of the page showing she is the undistracted focal point. The position the artist is in is a relaxed one and her face is central showing her importance, her expression is quite suggestive and the overall inference of her face is quite seductive. The writing on the page is in a handwritten style font which is quirky and makes the artist seem relaxed without a highly manufactured advert. The artists name is plastered across the advert so not to be ignored with a bright white text contrasting against a murky dull coloured background. The image used in this advert is also the one used in her album which shows consistency and also means that people who may be unfamiliair with the artist will be able to link her in the magazine to her music. The writing at the bottom giving details of her debut album is in a softer font but also in white to stand out against the background. There is a reasonable amount of text which gives all the necessary information to find out more about this artist and her music. The facial expression of the artist is what I particularly like about this advert as it shows some of her personality whilst making you question what message she is trying to portray this adds to the mystery of her and will possibly make people interested in her to find out more about her.

First Draft Feedback

During the post production process we have only interracted with a few of our classmates who have had time to look at our video and give us feedback. This week we finished a first draft and decided to share it with the class to get their opinion on our video and see what we should change.

Here are some particular quotes we have taken into consideration:

"There needs to be more random things from the beginning of the video to make it a running theme"

"There should be performance shots throughout the whole video because they are really nice shots and it's confusing when they just stop"

"Some of the random things have links and some don't maybe you should make them all have a link to show consistency"

"The break up at the end needs to be more obvious with more angry and close up shots"

We have decided we are going to get even more random shots and put them in from the beginning and consider putting performance shots, filming more, and adding them throughout to keep the emphasis on the introduction of the artist. We are also going to film some more angry shots to make the break up more obvious and re consider some random shots.