This was my first Digipak draft. I decided to show this to a range of people and see what they thought about the choice of pictures, font and effects. My target audience particularly liked the effect I had used with the black and white/sepia effect but showing the red lips. They commented on how this makes the artist seem seeductive whilst fun and laid back contrasting with the laid back poses. I decided from my feedback to change the font, I used both of my products to finally decided on a font as I tested some on one product which looked good but didn't work with the other product. I finally changed the fonts to a swirly one for the name and block text, following the Lana Del Rey convention, for the song title. As shown below.
This is my first draft for my Digipak, I used a sepia effect and more posing images for the front and back covers where I used a similair effect to my magazine advert using the red lips. I used a swirly and block font also to be consistent with my advert. On the inside booklet I decided to manipulate the images to exaggerate the movement of the artist instead of showing just close up quite serious pictures. The first picture shows the effect of movement and makes the artist seem quite gentle and angellic. The second picture is more to represent the artists personality, the two images show a humorous side to the artist and I mirrored the picture, like in picture 5, to show there is more than one side to this artist. The fourth picture I left as simply a photo as I think it says a lot for itself, the artist looks very alone stressing how independent she is and I think this image is strong enough to stand alone.
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