Thursday, 5 December 2013

Final Magazine and Digipak with links to conventions







Magazine:

To stick to the conventions of current independent artists I have used a very raw collection of images. I have used strong poses, similar to Lana Del Rey, but combined this with laid back poses to reflect the artists personality and create a brand identity quite like Nina Nesbitt. I have used the logo for my artist, Bliss in swirly font, and used the same font for the information below the images. I added reviews and badges after considering my feedback and in a hope to make the advert look more official. I have added an overall sepia effect to the advert and exaggerated a tea stain effect on the images to make the advert look less manufactured and more raw, a typical indie convention as the artist is independent not created and fuelled by money and materialistic connotations. The red lips add another edge to the artist making her seem slightly seductive which could widen the target audience and is a technique used again by Lana Del Rey.

Conventions- raw and natural images with strong poses, reflective of personality, consistent recognisable fonts, reviews and badges, not manufactured (sepia, tea stained), seductive edge


Digipak:

I kept the sepia effect with red lips on the front and back cover, adding production credits after my feedback, to keep consistency between the magazine article and digipak. I also kept the same swirly font as this is the logo for the artist and using the text for the track list adds consistency and a recognisable feature. Similar to Lana Del Rey I added a bold font for the song title in red to match the lips and contrasted this with the swirly logo beneath, I wanted to replicate the convention of Marina and the Diamonds with the text being quite powerful and the faces being sultry. I added a variety of posed and natural more relaxed shots some which are strongly manipulated by Photo shop, for example images 1,2 and 4, but left the third image to show the artist is still serious about music and her representation. I placed images on top of each other to make the artist seem gentle and not overpowering and I mirrored some pictures to show this is just about the artist the only people involved are her. I didn't change the effect of the images on the inside booklet as I wanted to create a consistent theme. 

Conventions- seductive edge, production credits, consistent font/logo, bold font contrasting with a different one, powerful text, posed and natural, manipulated images and natural

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