Music Video Analysis

With little to go on for initial ideas, I ended up trawling through countless videos. Looking at different styles, genres and artists set off not only my imagination but brought ideas. Considering how many videos I have watched I am going to briefly analyse a number of music videos simply due to the amount of videos I watched and to incorporate the variety of features that appealed to me and were noticed.

Style

This video by Chase and Status was vital in the inspiration we gained, simply because we thought the tempo of the music and altering dynamics would make a video particularly effective. The slow weary beginning of the song contrasts with the upbeat and fast tempo chorus. Although we didn't particularly like the content of the video we did see it as a possible song we would like to base our video around simply because we think we could use our editing skills and film content to fit well with this song.

Inspiration

In this video I particularly like how focused the narrative is on the girl. This creates an instant main character and creates consistency for the narrative. This also allows the video to use close up shots of her face and expression to give a certain tone to the video, the content of this video with Bastille's performance shots would lack without the footage of the girl.The mise en scene of her costume and dark lips with dark eye shadows create an image for the girl that is quite mysterious yet intriguing. My favourite part of this video is the beginning where the footage is blurry and "Video Calibrating" appears on the screen, this is a feature I also liked of Lana Del Rey's video I think the raw and unprofessional footage seems very real and makes the video believable with a genuine story.

 

Disclosure are a band, like Chase and Status, that completely won me over at a music festival this summer. Their style of music is brilliant and similarly offers the beats and tempo we could add footage to in hopes to create a innovative rhythmical piece. This video has little introduction and simply shows a couple doing various things, this unprofessional yet very high definition footage makes the video seem very real and the narrative very genuine unlike other videos with money scattered all over. I particularly like the relationship we get to see between the pair and the long shots of the plane which contrast with the close up blurry shots of nights out in a dark nightclub. My favourite shot is the last wide shot were the couple are combined with the sunlight and they seem to be in a rural setting looking very fresh faced, their expression along with location create a very just aesthetically pleasing shot.